I'm for greening vehicular transportation, both individual and carrier, public and private. Transportation and hauling together constitute an economic backbone, but I'm not sure I'd imagine it as a primary 'good' UNTIL I look out, think about my experience and the experience of others, and realize how little could be accomplished without reliable, ready, affordable transportation and hauling.
Of course, those who use their vehicles in the course of work likely think about transportation before much of anything else.
What emerges "to consciousness" among different groups of workers will reflect their "seat in life" (as the existential philosophers describe it; in the case of vehicular use, "seat in life" is very real, actual, and visible to outside observers).
For instance, sedentary office workers committed to 'greening' their work (typically, their worksite, their workspace, their work processes, their work environment, or even their industry more broadly understood) will consider recycling of materials (including packaging that's brought in with supplies and equipment), green-powered air conditioning and heating (climate control, whether solar-powered or more efficiently hooked into a generic "grid"), etc.
When I was in electrical engineering, the doctoral candidates who came to us from the US Military (typically from the USAF) talked more about efficiency issues in power consumption and its side effects. They believed that dramatically improving efficiency was realizable - in the 1980s and early 1990s.
The nuclear question was often framed as whether or not fusion reactors could replace fission reactors as one acceptable form of nuclear power production, but many Faculty agree with my position, that there's nowhere to store the waste (typical responses today might be talk of totally or nearly totally-underground nuclear production facilities storing the waste onside, underground).
As long as we're developing our 'wish list', there are corollary improvements to vehicular transportation that need to be part of the transporation and distribution infrastructure, including improvements in efficiency, dependable, total weight, safety, convenience, flexibility, and storage, along with dramatic reductions in overall weight, size, noise, and emissions (if any).
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